Sergio de Luz’s practice has been shaped by a sustained investigation into pareidolia as a perceptual phenomenon and as an aesthetic strategy. In his early work, focused on the urban environment, this mechanism activated figurative readings on architectural surfaces and apparently neutral structures, creating a dialogue between the real and the imagined that placed the viewer in an active role. Projects such as Impronta consolidated this approach, situating his work within a line of visual research in which interpretation is not a closed result, but a shared process.

The project Garden Games, developed at the Royal Botanic Garden of Madrid, expands this conceptual framework into a living environment, where pareidolia is activated through organic forms and plant structures. The influence of Andy Goldsworthy, whose practice highlights the inherent aesthetic dimension of nature, introduces a reconsideration of the medium: photography moves away from recording the urban environment to explore nature’s capacity to generate open meanings. Within this context, Sergio de Luz maintains the fundamental premise of his work, the image as a space for shared interpretation, but places it in an environment where plant life amplifies the possibilities of perception.

Garden Games invites visitors to discover pareidolias in the plant forms of the Royal Botanical Garden of Madrid, where each viewer recognizes figures that exist only through their own gaze. The exhibition is based on a fundamental idea: the work of art is completed through the interpretation of the audience, who brings meaning, imagination and perceptual diversity to each photograph. The images function as open spaces that depend on those who observe them in order to acquire meaning